China Tobacco Guangdong Industrial Corporation and Guangdong Research Institute of International Strategy Discussed Branding Strategy Together

On October 27^th, Zhang Jinzhang from the sales department of China Tobacco Guangdong Industrial Corporation led a team to Guangdong Research Institute of International Strategy (GRIIS) to negotiate cooperation projects. Secretary General of GRIIS Li Qing and Chief Editor of Strategy and Decision-Making Yang Shaogang, Xu Chensheng and Wu Yan attended the cooperation meeting.

The two sides exchanged ideas widely on brand transferring, consumer behavior psychology and how to improve brand competition, which established a good foundation for further cooperations of the two sides.