Professor Sui Guangjun analyzed the source of the motivation for the development of tourism from the creative development with the speech titled "the Evolution and Creative Development of Tourism Industry". In reviewing the process of the development of Guangdong tourism industry, he advanced that the core motivation of transition and upgrading of the industry lay in the industrial innovation. Attention should be paid on the creation of products, type of operation, technology, method of production management, organization and management. Finally, the creation and development of the tourism industry could not be accomplished without the government's support in system and policy. The government could focus on the following points: strengthening regional and international tourism cooperation; further improving the public security system for tourism; establishing and improving the tourist standard system which combines industrial, local and enterprise tourism standards and strengthening the promotion and implementation of tourism standardization; deepening the understanding of serving for the national strategy of "going out" and guiding the utilization of the Chinese culture and the training of professional talents; making tourism prosperous through talents cultivation and science and technology education and opening new prospects for the development of tourism talents.
